As we pointed out in Parts I and II, YouTube is a major player in the Search Engine marketplace. In terms of number of searches, it ranks up there with Yahoo and MSN/Bing (although still way behing Google itself). This means that you need to be posting videos to appear in the YouTube search results.
Of course, videos can be re-used in several ways besides YouTube. A well-produced video is a great way to hold the attention of visitors to your website, and provide them with information in a more attention-getting way. Plus, there are many other video-sharing websites besides YouTube (e.g. MetaCafe, Yahoo Videos, etc.) and once the video is produced it can be posted on multiple sites with virtually no extra effort.
As everyone posts videos, a key differentiator may be the quality of the production. We routinely post videos made with a hand-held flipcam (low quality, but easy and cheap) on YouTube, but for our own website we wanted something of higher quality. After learning the ropes on ourselves, we are now ready to offer a professionally-produced promotional video package to our clients. Check out the following video - our third in a series of 3 - to see the type of result you can expect.
Google has cut the Gordian Knot of domain name changes. Now you can just register the new domain via Google Webmater Tools (which you are already using if you have any interest in SEO). No more 301 redirects and sleepless nights worrying about abndoning everything your site has accomplished so far!
As we saw in Part I, YouTube is a major player in the Search Engine marketplace. In terms of number of searches, it ranks up there with Yahoo and MSN/Bing (although still way behing Google itself). This means that you need to be posting videos to appear in the YouTube search results.
Of course, videos can be re-used in several ways besides YouTube. A well-produced video is a great way to hold the attention of visitors to your website, and provide them with information in a more attention-getting way. Plus, there are many other video-sharing websites besides YouTube (e.g. MetaCafe, Yahoo Videos, etc.) and once the video is produced it can be posted on multiple sites with virtually no extra effort.
As everyone posts videos, a key differentiator may be the quality of the production. We routinely post videos made with a hand-held flipcam (low quality, but easy and cheap) on YouTube, but for our own website we wanted something of higher quality. After learning the ropes on ourselves, we are now ready to offer a professionally-produced promotional video package to our clients. Check out the following video - our second in a series of 3 - to see the type of result you can expect.
Lee at Online Marketing Blog compares Social Media campaigns to jumping off a cliff.
Photo credit: susanica
Actually I think it’s more like climbing a cliff. Jumping is all about getting up the nerve to start, then it’s out of your hands. So many people start a social media effort but if they are not prepared to keep putting in the effort, they grind to a halt after climbing the first few meters. They are then stuck on the cliff with nothing to show for their efforts. It’s only those who are prepared to keep up the effort that get to see the glorious view at the top!
Did you know that YouTube is a major player in the Search Engine marketplace? In terms of number of searches, it ranks up there with Yahoo and MSN/Bing (although still way behing Google itself). This means that you need to be posting videos to appear in the YouTube search results.
Of course, videos can be re-used in several ways besides YouTube. A well-produced video is a great way to hold the attention of visitors to your website, and provide them with information in a more attention-getting way. Plus, there are many other video-sharing websites besides YouTube (e.g. MetaCafe, Yahoo Videos, etc.) and once the video is produced it can be posted on multiple sites with virtually no extra effort.
As everyone posts videos, a key differentiator may be the quality of the production. We routinely post videos made with a hand-held flipcam (low quality, but easy and cheap) on YouTube, but for our own website we wanted something of higher quality. After learning the ropes on ourselves, we are now ready to offer a professionally-produced promotional video package to our clients. Check out the following video - our first in a series of 3 - to see the type of result you can expect.
There’s a terrific post from AimClear on using video for SEO, from a session at SES Toronto: http://tinyurl.com/nv7v8u
Lots of tips in there, among the highlights are procedures related to tagging, integrating video posts into your social networking, and the Google video sitemap extension.
On May 20, 2009, the UJA-Federation held a reception celebrating 25 years of its Management Assistance Program (MAP), the internal volunteer matching service to provide help to its 150 funded agencies. MAP was founded by my neighbor and friend Jack Ukeles.
MAP consultants have worked on more than 1,100 projects for UJA-Federation beneficiary agencies. Services have included strategic planning, board development, marketing, branding and creative services.
I am proud to say that I have given several seminars for member agencies via MAP, helping them to understand the principles and uses of SEO and Social Networks. It was great too be at this celebration and get a better idea of the big picture, and how much volunteers ahve done over the years!
You probably have heard of Bing - Microsoft’s attempt at a next generation search engine. But have you heard of Google’s Wave?
By all accounts, Bing is just a facelift with a big marketing campaign (I have read $100 million just for marketing). The Wave, however, while still in development, has tghe potential to be truly transformative.
Essentially, it makes the web page a playground for developers. Google has demoed some of the cool things that are possible. Transforming email is one. What if we could re-invent email - what would it look like? According to Google developers, perhaps as a multi-user, simultaneously-updated thread with private sidebars. Add in multilingual and real-time translation capability, integration with mobile and social network tools like twitter, contextual spellcheck, etc., and you start to get the idea.
And it’s not just email. The collaborative nature of Wave includes games, images, and God knows what else.
If you want to take a peek at the future, set aside a half hour to see a live demo by the Google developers. There’s no jargon here, they are simply showing off their vision in a real-world type of situation. Here’s the video:
