Diary of an Online Marketer

We are constantly evaluating and re-evaluating whether a client’s budget is better spent on Organic SEO (left side of the search results page) or Pay-per-Click advertising (right side of the page).

WebProNews just published a summary of an SES Chicago session on the topic.

Bottom line, in my view: PPC is OK, if you are getting a good ROI (easy to measure), and can show immediate results - but has no residual value. When you stop advertising, you get no further business. SEO, on the other hand, can take a while to show ROI, but once you are on top, it’s a lot easier to stay there than it was to get there. So - in most cases, prioritize SEO, but plan to spend on PPC until SEO starts to show results.

Read the full article here. Also check out the comments for further information.

Filed under: SEO