Diary of an Online Marketer

As we pointed out in Parts I and II, YouTube is a major player in the Search Engine marketplace. In terms of number of searches, it ranks up there with Yahoo and MSN/Bing (although still way behing Google itself). This means that you need to be posting videos to appear in the YouTube search results.

Of course, videos can be re-used in several ways besides YouTube. A well-produced video is a great way to hold the attention of visitors to your website, and provide them with information in a more attention-getting way. Plus, there are many other video-sharing websites besides YouTube (e.g. MetaCafe, Yahoo Videos, etc.) and once the video is produced it can be posted on multiple sites with virtually no extra effort.

As everyone posts videos, a key differentiator may be the quality of the production. We routinely post videos made with a hand-held flipcam (low quality, but easy and cheap) on YouTube, but for our own website we wanted something of higher quality. After learning the ropes on ourselves, we are now ready to offer a professionally-produced promotional video package to our clients. Check out the following video - our third in a series of 3 - to see the type of result you can expect.

Filed under: SEO, Social Media