Here’s a startling quote from Seth Godin:
“The best marketing strategy is to destroy your industry before your competition does.”
His point - change in the business and consumer environment is inevitable, and the cycles are getting faster/shorter all the time. If you are not reinventing your industry, someone else will do it for you, maybe sooner [...]
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Filed under: SEO, Social Media
As we pointed out in Parts I and II, YouTube is a major player in the Search Engine marketplace. In terms of number of searches, it ranks up there with Yahoo and MSN/Bing (although still way behing Google itself). This means that you need to be posting videos to appear in the YouTube search results.
Of [...]
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Filed under: SEO, Social Media
Google has cut the Gordian Knot of domain name changes. Now you can just register the new domain via Google Webmater Tools (which you are already using if you have any interest in SEO). No more 301 redirects and sleepless nights worrying about abndoning everything your site has accomplished so far!
Welcome news indeed.
addthis_url [...]
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Filed under: SEO
As we saw in Part I, YouTube is a major player in the Search Engine marketplace. In terms of number of searches, it ranks up there with Yahoo and MSN/Bing (although still way behing Google itself). This means that you need to be posting videos to appear in the YouTube search results.
Of course, videos can [...]
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Filed under: SEO, Social Media
Lee at Online Marketing Blog compares Social Media campaigns to jumping off a cliff.
Actually I think it’s more like climbing a cliff. Jumping is all about getting up the nerve to start, then it’s out of your hands. So many people start a social media effort but if they are not prepared to keep putting [...]
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Filed under: Social Media
Did you know that YouTube is a major player in the Search Engine marketplace? In terms of number of searches, it ranks up there with Yahoo and MSN/Bing (although still way behing Google itself). This means that you need to be posting videos to appear in the YouTube search results.
Of course, videos can be re-used [...]
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Filed under: SEO, Social Media
There’s a terrific post from AimClear on using video for SEO, from a session at SES Toronto: http://tinyurl.com/nv7v8u
Lots of tips in there, among the highlights are procedures related to tagging, integrating video posts into your social networking, and the Google video sitemap extension.
Worth a read for all you SEO types!
addthis_url [...]
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Filed under: SEO, Social Media
On May 20, 2009, the UJA-Federation held a reception celebrating 25 years of its Management Assistance Program (MAP), the internal volunteer matching service to provide help to its 150 funded agencies. MAP was founded by my neighbor and friend Jack Ukeles.
MAP consultants have worked on more than 1,100 projects for UJA-Federation beneficiary agencies. Services have [...]
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Filed under: SEO
You probably have heard of Bing - Microsoft’s attempt at a next generation search engine. But have you heard of Google’s Wave?
By all accounts, Bing is just a facelift with a big marketing campaign (I have read $100 million just for marketing). The Wave, however, while still in development, has tghe potential to be truly [...]
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Filed under: SEO, Social Media
Came across a great post today.
http://andywibbels.com/2009/06/how-twitter-kills-communities/#comments
Finally, someone who coherently expresses some of my reservations about Twitter.
Of course, the truth is, it is what you make of it - but so many people are making a hash of it…
Reading some of the comment threads, I agree that one has to aggressively manage one’s Twitter feeds to [...]
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Filed under: Social Media