http://www.diaryofanonlinemarketer.com Just another WordPress weblog Thu, 24 Jun 2010 19:17:47 +0000 http://backend.userland.com/rss092 en I would like to congratulate Worby & Groner for their persistence in working out a fair settlement with Judge Hellerstein for the 9/11 volunteers. I was, to the best of my knowledge, not only the first eye surgeon, but the first MD to arrive on the scene at Ground Zero the ... http://www.diaryofanonlinemarketer.com/?p=90 A recent WebProNews article detailed a diabolical new fraud scheme. Essentially, spyware on a user's PC monitors the user's browsing to determine the user's likely purchase intent. Then the spyware fakes a click on a Google PPC ad promoting the exact merchant the user was already visiting. If the ... http://www.diaryofanonlinemarketer.com/?p=88 We are constantly evaluating and re-evaluating whether a client's budget is better spent on Organic SEO (left side of the search results page) or Pay-per-Click advertising (right side of the page). WebProNews just published a summary of an SES Chicago session on the topic. Bottom line, in my view: PPC is OK, ... http://www.diaryofanonlinemarketer.com/?p=84 Perhaps the fastest growing areas of Internet content are the Social Networks. While Search Engines like Google and Bing are still the primary paths for people to find goods and services online, the traffic generated from social networks is steadily increasing. The popularity of Facebook, YouTube, and the many other ... http://www.diaryofanonlinemarketer.com/?p=82 My 'elevator pitch' was featured yesterday on 'Fearless Business' on UBA TV! http://bit.ly/1qdpEJ (I'm at 29:00) http://www.diaryofanonlinemarketer.com/?p=80 A popular saying in the internet marketing world these days is "content is king". The expression refers to the importance of creating content for your website, and emphasizes that providing interesting and engaging material for the end user can give a website the edge over its competition. But lets face ... http://www.diaryofanonlinemarketer.com/?p=75 So its 2009 and there is no denying the popularity of Twitter anymore. Being an online marketer, I of course have joined up, researched companies that have successfully applied it to their business, and looked into a variety of desktop applications to manage tweets. But every time I log on and ... http://www.diaryofanonlinemarketer.com/?p=66 Seth Godin has another gem - a great point married to a good chuckle. Bottom line - make your product or service stand out from the crowd! It costs a bit more but it makes a world of difference. http://www.diaryofanonlinemarketer.com/?p=62 From Bruce Clay: 1. It changed the game. There's a universal understanding that Michael Jackson's career welcomed the dawn of a new musical age. Jackson's unique dance style, epitomized through the moonwalk, inspired countless dancers and choreographers that followed. By the time the moonwalk reached the far corners of the earth, everyone ... http://www.diaryofanonlinemarketer.com/?p=58 Here's a startling quote from Seth Godin: "The best marketing strategy is to destroy your industry before your competition does." His point - change in the business and consumer environment is inevitable, and the cycles are getting faster/shorter all the time. If you are not reinventing your industry, someone else will do ... http://www.diaryofanonlinemarketer.com/?p=55