Click Fraud - a diabolical new scheme
Posted on January 20th, 2010 by Dov Weinstock
A recent WebProNews article detailed a diabolical new fraud scheme. Essentially,
spyware on a user’s PC monitors the user’s browsing to determine the user’s likely purchase intent. Then the spyware fakes a click on a Google PPC ad promoting the exact merchant the user was already visiting. If the user proceeds to make [...]
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Filed under: SEM