Eggs and Your Business

Seth Godin has another gem - a great point married to a good chuckle.
Bottom line - make your product or service stand out from the crowd! It costs a bit more but it makes a world of difference.

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Destroy Your Industry!

Here’s a startling quote from Seth Godin:
“The best marketing strategy is to destroy your industry before your competition does.”
His point - change in the business and consumer environment is inevitable, and the cycles are getting faster/shorter all the time. If you are not reinventing your industry, someone else will do it for you, maybe sooner [...]

Using Video for Internet Promotion & SEO - part III

As we pointed out in Parts I and II, YouTube is a major player in the Search Engine marketplace. In terms of number of searches, it ranks up there with Yahoo and MSN/Bing (although still way behing Google itself). This means that you need to be posting videos to appear in the YouTube search results.
Of [...]

Using Video for Internet Promotion & SEO - part II

As we saw in Part I, YouTube is a major player in the Search Engine marketplace. In terms of number of searches, it ranks up there with Yahoo and MSN/Bing (although still way behing Google itself). This means that you need to be posting videos to appear in the YouTube search results.
Of course, videos can [...]

Social Media and Cliffs

Lee at Online Marketing Blog compares Social Media campaigns to jumping off a cliff.
Actually I think it’s more like climbing a cliff. Jumping is all about getting up the nerve to start, then it’s out of your hands. So many people start a social media effort but if they are not prepared to keep putting [...]

Using Video for Internet Promotion & SEO - part I

Did you know that YouTube is a major player in the Search Engine marketplace? In terms of number of searches, it ranks up there with Yahoo and MSN/Bing (although still way behing Google itself). This means that you need to be posting videos to appear in the YouTube search results.
Of course, videos can be re-used [...]

SEO and Video

There’s a terrific post from AimClear on using video for SEO, from a session at SES Toronto:  http://tinyurl.com/nv7v8u

Lots of tips in there, among the highlights are procedures related to tagging, integrating video posts into your social networking, and the Google video sitemap extension.
Worth a read for all you SEO types!

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Google Doing the Wave

You probably have heard of Bing - Microsoft’s attempt at a next generation search engine. But have you heard of Google’s Wave?
By all accounts, Bing is just a facelift with a big marketing campaign (I have read $100 million just for marketing). The Wave, however, while still in development, has tghe potential to be truly [...]

Twitter - good, bad, or ugly?

Came across a great post today.
http://andywibbels.com/2009/06/how-twitter-kills-communities/#comments
Finally, someone who coherently expresses some of my reservations about Twitter.
Of course, the truth is, it is what you make of it - but so  many people are making a hash of it…
Reading some of the comment threads, I agree that one has to aggressively manage one’s Twitter feeds to [...]