We are constantly evaluating and re-evaluating whether a client’s budget is better spent on Organic SEO (left side of the search results page) or Pay-per-Click advertising (right side of the page).
WebProNews just published a summary of an SES Chicago session on the topic.
Bottom line, in my view: PPC is OK, if you are getting a [...]
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My ‘elevator pitch’ was featured yesterday on ‘Fearless Business’ on UBA TV!
http://bit.ly/1qdpEJ
(I’m at 29:00)
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Seth Godin has another gem - a great point married to a good chuckle.
Bottom line - make your product or service stand out from the crowd! It costs a bit more but it makes a world of difference.
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From Bruce Clay:
1. It changed the game.
There’s a universal understanding that Michael Jackson’s career welcomed the dawn of a new musical age. Jackson’s unique dance style, epitomized through the moonwalk, inspired countless dancers and choreographers that followed. By the time the moonwalk reached the far corners of the earth, everyone recognized that dance and entertainment [...]
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Here’s a startling quote from Seth Godin:
“The best marketing strategy is to destroy your industry before your competition does.”
His point - change in the business and consumer environment is inevitable, and the cycles are getting faster/shorter all the time. If you are not reinventing your industry, someone else will do it for you, maybe sooner [...]
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As we pointed out in Parts I and II, YouTube is a major player in the Search Engine marketplace. In terms of number of searches, it ranks up there with Yahoo and MSN/Bing (although still way behing Google itself). This means that you need to be posting videos to appear in the YouTube search results.
Of [...]
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Google has cut the Gordian Knot of domain name changes. Now you can just register the new domain via Google Webmater Tools (which you are already using if you have any interest in SEO). No more 301 redirects and sleepless nights worrying about abndoning everything your site has accomplished so far!
Welcome news indeed.
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As we saw in Part I, YouTube is a major player in the Search Engine marketplace. In terms of number of searches, it ranks up there with Yahoo and MSN/Bing (although still way behing Google itself). This means that you need to be posting videos to appear in the YouTube search results.
Of course, videos can [...]
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Filed under: SEO, Social Media
Did you know that YouTube is a major player in the Search Engine marketplace? In terms of number of searches, it ranks up there with Yahoo and MSN/Bing (although still way behing Google itself). This means that you need to be posting videos to appear in the YouTube search results.
Of course, videos can be re-used [...]
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There’s a terrific post from AimClear on using video for SEO, from a session at SES Toronto: http://tinyurl.com/nv7v8u
Lots of tips in there, among the highlights are procedures related to tagging, integrating video posts into your social networking, and the Google video sitemap extension.
Worth a read for all you SEO types!
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Filed under: SEO, Social Media